GLiTZi

A brand identity and packaging project for a charm accessory company who markets to those of us who can’t resist putting their personal flair on everything they own. Shoes, bags, keys, belt loops, the list goes on. With GLiTZi, I was able to combine my love for design with my lifelong passion for fashion. This project taught me to trust my visions and believe in my ideas—especially when they go against the norm.

The Point of Sale

I saw the Point of Sale aspect of this project as an opportunity to create something totally unexpected. The entire concept of GLiTZi was based off of this sketch. I knew that I wanted to make an actual pair of jeans that stood on their own as a way to showcase my packaging.

The Brand Identity

The Product

Trinket collecting is a huge pastime of mine, so I had an extensive collection of charms and beads on hand. GLiTZi was a fantastic opportunity to finally show them off.

The Packaging

The Magazine Advertisement

The concept behind this ad was that charms can be noisy, especially when stacked. This ad encourages readers to embrace confidence over self-consciousness, letting the clinking with each step serve as a reminder of the power your charms hold.

Process Book

When it came to my process book, again, I had a vision and I followed it. I created custom denim covers featuring an embroidered logo. By repurposing an old pair of jeans from my closet, I reinforced the tactile, expressive nature of GLiTZi—while discovering a new love for embroidery in the process.

You may also like