Point of sale
When this project was first introduced to me, this was what caught my attention first. I saw the Point of Sale aspect as an opportunity to create something totally unexpected and unique. The entire concept of GLiTZi was based off of this sketch. I knew that I wanted to make an actual pair of jeans that stood on their own as a way to showcase my packaging.
BRanding
Charms
Trinket collecting is a huge pastime of mine, so I had an extensive collection of charms and beads on hand. GLiTZi was a fantastic opportunity to finally show them off.
Packaging
Magazine AD
Once again, I had a vision and immediately sketched it out. I knew I wanted to feature my own decked out converse for this ad. The concept behind this ad was that charms can be noisy, especially when stacked. This ad encourages readers to embrace confidence over self-consciousness, letting the clinking with each step serve as a reminder of the power your charms hold.
Process Book
When it came to my process book, once again, I had a vision—and I followed it. I knew I wanted to create denim front and back covers with my logo embroidered on the front. So, I grabbed a pair of jeans from my closet and got to work. It was my first time ever embroidering anything, and I ended up sparking a love for embroidery!
